TikTok has introduced a new feature: Text Posts on Tiktok. With the latest update, TikTok is expanding its horizons in the realm of content creation, providing users with a dedicated space to express themselves through the written word.
Users will now have the freedom to write emotions using text-based content with a maximum word count of 1,000 characters. Furthermore TikTok allows users to personalize their posts by adding vibrant backgrounds and expressive stickers, adding to the visual appeal of their textual musings.
Unlike its competitors, TikTok aims to foster meaningful conversations around text-only posts with the existing character limits of 2,200 for video descriptions and 150 for comments. Twitter, now known as “X” after its acquisition by Elon Musk last year.
With Musk’s ambitious vision of transforming Twitter into an “everything app,” TikTok aims to position itself as a formidable contender in the social media landscape.
Moreover, TikTok’s foray into text-based content also puts it in direct competition with Meta’s Threads app, which launched on July 5th. Threads initially garnered tremendous interest, with over 100 million sign-ups within its first five days of release.
However, Forbes reports a subsequent drop of 70% in daily active users, presenting TikTok with a unique opportunity to capitalize on this shift in user preferences.
A recent study by a UK communications watchdog revealed that TikTok has overtaken both YouTube and Instagram as the preferred news platform for youngsters aged 12 to 15.
With the introduction of text-only posts, TikTok is striving to strike a balance between innovation and user trust. By embracing the creative potential of text-based content and offering a compelling alternative to Twitter and Threads, TikTok seeks to strengthen its position as a dynamic force in the ever-evolving world of social media.